Rapp wins Intuit Money Manager account

Rapp India, Mudra Group's data-driven marketing communications agency, has won the Intuit Money Manager business. The agency will help Intuit Inc. manage and market its personal finance tool.

V Anandkumar, head marketing- Intuit, said, "We are glad to associate ourselves with Rapp as we begin our journey to help people save time and money with Intuit Money Manager, a personal finance software that lets users plan, track and grow your money. Test users have recorded additional savings of 10% by using it. They termed it the smarter way to manage their finances. The campaign created by Rapp focuses on the advantages of giving users the complete picture. It is an integrated campaign with an equal weightage on all media."

"This is a great way to start the year!" said Venkat Mallik, president- Rapp India, commenting on the acquisition. "We’re proud to be associated with a company that topped the Fortune list as the world’s most admired software company for 2009. We look forward to leveraging our strengths in direct response driven communication across channels to deliver results for Intuit in India."

Mallik added, "Rapp will deliver integrated communication services. But most importantly the essence of the role is that of a business partner/analyst. That said, Rapp will help map various customer touch points and help vivify the brand promise. New media would be used increasingly and therefore it will involve a fair amount of digital that will span affiliate marketing and social media marketing. We are also exploring how we can use radio in a very involving manner to build a prospect base for Intuit Money Manager. This will start the process of targeted database marketing. Mobile marketing will be another area that we will look at."