Kapil Bhatia has joined RAPP India as AVP in Mumbai. This is his second stint with DDB Mudra Group. Bhatia joins RAPP from Squad Digital in Nairobi, where he was general manager. Before moving to Nairobi, Bhatia worked with the DDB Mudra Group.
Venkat Mallik, president, RAPP India and Tribal Worldwide India, said, “We are going through an interesting phase of transformation and growth at RAPP in India. Kapil joins RAPP at just the right time as we look to remodel the agency and introduce a set of new initiatives to strengthen the multi-channel RAPP offering across mass media, e-commerce, social media, email marketing and CRM. RAPP is one of the few agencies with the ability to offer genuinely integrated communication thinking and Kapil's skills and experience complement this really well."
Bijoe George, VP, RAPP India, said, "As we go about building RAPP India as a media agnostic, data-led agency we needed leaders who can champion this cause amongst clients. Kapil comes with the requisite experience and fits the bill perfectly".
On joining RAPP India, Bhatia said, "This is going to be an exciting opportunity to tap into my through the line communication understanding. I look forward to help RAPP with the building its multi-channel capabilities."