Ranbaxy Global Consumer Healthcare hands Starcom media duties

Starcom Worldwide has been appointed by Ranbaxy Global Consumer Healthcare, a division of Ranbaxy Labs, as its media agency. According to an agency statement, the estimated size of the business is over Rs 50 crore. The account will be handled by Starcom’s Gurgaon office.
The duties were won following a multi-agency pitch, and the incumbent was Prachar Advertising.

Ranbaxy Global Consumer Healthcare develops and markets OTC products in over20 countries across Asia, Africa, the Middle East and Europe. Among the 15 brands in the portfolio are Revital and Volini.

Mallikarjunadas CR, CEO, Starcom MediaVest Group India, said, “This win serves as a testament to our identity as a ‘Human Experience’ company and our passion for creating innovative work on multiple platforms.”

On the appointment, Brijesh Kapil, VP, Ranbaxy Global Consumer Healthcare, said, “Starcom showed good understanding of the OTC business and displayed focused approach on planning and driving cost efficiencies which made us choose them as a partner in a close pitch process. Our current agency Prachar has worked well during the critical journey path of our brands and we look forward to an exciting journey ahead with Starcom to take our brands to the next level.”