Campaign India Team
Jul 20, 2009

Rajasthan Tourism splits BTL duties between four agencies

PDM India, the experiential marketing division of Percept Limited, along with Wizcraft, Adlabs and Crayons Jaipur, has been empanelled by Rajasthan Tourism to handle its entire promotional portfolio. The agencies were brought on board following a multi-agency pitch that involved 11 agencies across India. The account is estimated to be worth Rs 2 crore.

Rajasthan Tourism splits BTL duties between four agencies

PDM India, the experiential marketing division of Percept Limited, along with Wizcraft, Adlabs and Crayons Jaipur, has been empanelled by Rajasthan Tourism to handle its entire promotional portfolio. The agencies were brought on board following a multi-agency pitch that involved 11 agencies across India.

The account is estimated to be worth Rs 2 crore.

Said Sanjay Kacker, COO, North and East - PDM, “We have been tasked with on-ground promotion of Rajasthan as a tourist destination, both in India and overseas. To achieve this objective, we are working out a promotional plan for Rajasthan Tourism which will have a global appeal.”

The campaign is expected to break next month.

 

Source:
Campaign India

Related Articles

Just Published

7 hours ago

Goodbye Facebook, hello Metaface? Social media ...

Facebook plans to follow in the footsteps of Google parent company Alphabet with corporate rebrand

7 hours ago

Adidas appoints Deepika Padukone as brand ambassador

Releases film to announce the association

9 hours ago

The top 10 skincare and cosmetics brands in ...

From eyeliners to cleansers, from foundations to moisturisers, and from concealers to anti-aging serums, beauty is big business. See which brands get the most facetime in Asia-Pacific in this special report.

13 hours ago

Fastrack moves on to self love

Watch the film conceptualised by Lowe Lintas here