Rajasthan Royals has appointed FoxyMoron to handle their digital duties. The agency will look to utilise the power of Facebook, Twitter and YouTube to design and build a digital platform that will provide a network for Rajasthan Royal fans all over the world.
Commenting on the work expected, Harshil Karia, partner, FoxyMoron, said, “We aim to build a loyal, long term fan following for the team using the power of digital media. Indians feel so passionately about cricket, it was about time this passion transcended online. We really want people have an immersive experience. It’s all about creating a connect that will make fans feel strongly about the team. Cricket is already a passion amongst Indians, we aim to transform this passion into a loyalty, one that transcends reason.
FoxyMoron also looks to attract fans to the team's YouTube channel which hosts exclusive behind the scenes content shot by an international crew that travels with the team.