Radius Infratel appoints IBD India for its integrated brand communication

Radius Infratel, a fully integrated telecom infrastructure company, has appointed IBD India, the integrated brand development division of Percept-Hakuhodo for its creative and communication solutions.

Speaking about the appointment, HS Singh, managing director, Radius Infratel said, “When we set out to shortlist on an advertising agency for our growing communication requirements, we just had one dominant thought in our mind – comprehension and simplification. That’s because for the common man to benefit from Radius’ technology, it is important that it be taken to him in a lucid and insightful manner. After various rounds of scrutiny and discussions, we found IBD as a team of individuals who understood the nature of our business inside out and came up with simple but excellent solutions.”

IBD India will work on the strategy and creative deliverables of Radius Infratel. To start with, the agency will be focusing on making Radius a preferred brand in the Shared Fibre To The Home (FTTH) space.

The basic plank for the entire communication plan for Radius is based on its proprietary and unique technology called NANO (Neutral Access Network Operations). The concept of NANO is to provide a unified last mile solution on optic fiber that allows users to access internet speeds upto 1 Gbps, video intercoms, IPTV HD networks, home automation solutions and much more. Unlike conventional FTTH networks, where the network carries only one service from one service provider, NANO carries multiple services from multiple service providers, all on a single strand of fibre.

Jyotsna Chauhan, chief operating officer, IBD India added, “The basic concept of NANO itself is pretty exciting to say the least. Imagine surfing the internet at speeds that we’ve seen only on papers. Your IPTV, landline phone, WiFi connection, internet connection everything come through a single fibre. There’s still more. The surveillance cameras in your complex, the home automation systems – they are all connected through a single fibre. That’s a clean and clutter-free ambience. It’s a big world of possibilities hosted in a single strand of fibre. And that for us is a big talking point – one that gives Radius an edge in their communications strategy. With our unique communications plan we are sure to strengthen the presence of Radius Infratel in the market.”