Advertising Media Opinion
Raahil Chopra
May 21, 2012

Raahil's blog: Pepsi 'changes the game' with bet on Chelsea trio

What's common to Didier Drogba, Fernando Torres and Frank Lampard? They helped Chelsea win the 2012 UEFA Champions League. They also helped another team come out on top - Team Pepsi

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Akasa Air puts ground crew in the spotlight

1 Akasa Air puts ground crew in the spotlight

The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

2 The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

AI’s double-click: More speed, less soul?

3 AI’s double-click: More speed, less soul?

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

4 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Nike flips the script: From action to intention

5 Nike flips the script: From action to intention

Jonty Rhodes dives into cashback chase

6 Jonty Rhodes dives into cashback chase

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Microdramas test India’s appetite for stories in 120 seconds

8 Microdramas test India’s appetite for stories in 120 seconds

Festive ad rush puts Amazon’s new tools to test

9 Festive ad rush puts Amazon’s new tools to test

GST simplification raises stakes for festive marketers

10 GST simplification raises stakes for festive marketers

Related Articles

Lampard, Torres, Drogba, Dhoni, Kohli, Raina and Singh feature in Pepsi's latest TVC
Advertising
Apr 20, 2012
Raahil Chopra

Lampard, Torres, Drogba, Dhoni, Kohli, Raina and ...

Pepsi gets actor Yash as brand ambassador
Advertising
Jan 24, 2023
Campaign India Team

Pepsi gets actor Yash as brand ambassador

MMGB: Pepsi's new crowd surfing skills
Advertising
Apr 09, 2012
Campaign India Team

MMGB: Pepsi's new crowd surfing skills

Must watch on TV: The DLF IPL, Chelsea take on Manchester Utd in the BPL
Media
May 07, 2011
Raahil Chopra

Must watch on TV: The DLF IPL, Chelsea take on ...

Just Published

Streaming overtakes pay TV in Asia, content investment hits $16.1 billion
Digital
21 hours ago
Staff Reporters

Streaming overtakes pay TV in Asia, content ...

In India, JioHotstar controls 56%, with Amazon Prime Video and MX Player taking another 25%.

Can a bank sell 'balance'? Inside Standard Chartered’s first wellness play with CMO Haymans Fung
Advertising
21 hours ago
Coral Cripps

Can a bank sell 'balance'? Inside Standard ...

In a new three-episode, long-form video series, StanChart urges clients to look after more than just their financial health and well-being.

Can founder branding be more than just PR 2.0?
Marketing
1 day ago
Vinita Bhatia

Can founder branding be more than just PR 2.0?

As consumers demand authenticity, startups test whether founder-led storytelling builds long-term trust or risks becoming a fleeting PR façade.

Hakuhodo Data Labs pushes AI-led media optimisation with e-Genie upgrade
Marketing
1 day ago
Campaign India Team

Hakuhodo Data Labs pushes AI-led media optimisation ...

The launch is part of the company’s wider push to develop scalable martech solutions tailored for mobile-first, commerce-heavy markets.