QYou Media launches Q Play

Entertainment network, QYou Media India has launched a direct-to-consumer app called Q Play.

It will employ a direct relationship between the company and its user base, and will leverage QYou media’s blue-chip advertiser brand relationships.

The app will be the digital destination for the company’s upcoming content. It will offer all five media channels from QYou Media India, including The Q, Q Marathi, The Q Kahaniyan, The Q Comedistaan, and the most recently launched Q Gamex.

According to a statement, Q Play will have more channels added to its bouquet in the future.

Krishna Menon, chief operating officer, QYou Media India, said, “The launch of Q Play opens a myriad of new possibilities. It enables us to be independent in addition to relying upon third-party platforms for distribution. The launch of this app will further deepen our audience engagement as it tries to bridge the need gap for relatable and entertaining content. We are thrilled to launch Q Play into the market. While it will take us time to build and grow our user base, Q Play is the tip of the spear around our digital objective to create a growing one-on-one customer relationship around our brand.”