Campaign India Team
Jan 06, 2023

QYou elevates Pankaj Rai and Ashish Kotekar

Rai is elevated as brand head for North and East, and Kotekar is now the national sales head for the connected TV business

QYou elevates Pankaj Rai and Ashish Kotekar
QYou Media India has announced the elevation of Pankaj Rai and Ashish Kotekar. 
 
Rai is elevated as brand head for North and East, and Kotekar is now the national sales head for the connected TV (CTV) business.  
 
In his new role, Rai will be responsible for the monetisation of the network's flagship Hindi channel, The Q, as well as the network's gaming business, following the acquisition of Maxamtech Digital Ventures by QYou Media India. He will continue working in New Delhi and help propel integrated sales for QYou Media India's verticals as branch head for North and East.
 
Kotekar, on the other hand, will look after the West and South regions, for channels like The Q, Q Marathi, The Q Kahaniyan, The Q Comedistaan, and Q GameX, as well as the forthcoming new launches in the broadcast and digital spaces. In addition to his role as branch head for West and South, he will oversee integrated sales for QYOU Media India's verticals (Linear TV, Connected TV (CTV), and gaming) in his regions.
 
The duo will continue to report to Simran Hoon, CEO, QYou Media India and carry on with their previous mandates as well. 
 
Hoon said, "Pankaj and Ashish have been integral in garnering top-dollar revenue for the business in the face of a challenging macroeconomic environment." 
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Magnite upgrades SpringServe video platform

The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.

2 days ago

How ASICS India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.

2 days ago

Personalisation gives 40% higher conversion to ...

India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.