The Q has appointed Pankaj Rai as the head of ad sales for North and East regions.
He will be responsible for driving the advertising sales for the channel in the respective regions and will be based out of the company's New Delhi office.
Rai’s appointment is with immediate effect and he will report to Simran Hoon, chief executive officer, The Q.
He moves from Zee TV, where he was zonal head for the North and East regions.
Hoon said, “We are delighted to welcome Pankaj to The Q. This is one of our most awaited and critical hires in ad sales for the North and East regions and we are confident of the value he will add to our growing portfolio of advertisers. Given his exceptionally strong relationships and business acumen with stakeholders in the market, we look forward to him bolstering our businesses to new heights.”
Rai said, “I am delighted and grateful for this opportunity with The Q. The Q brings to the market an exciting proposition unlike any other channel in the GEC space. The channel has also seen tremendous growth within a short span and continues to gain popularity among viewers and advertisers which by itself speaks volumes. I am excited about this new innings and look forward to working closely with Simran and the entire team, as we steer towards the next wave of growth.”
With over 15 years of experience, he has also been associated with Mid-Day and Shaadi.com.