Publicitas to handle media sales for FT in SE Asia

Publicitas has announced that it will handle media sales across print, digital and events for Financial Times in South East Asia, beginning September 2013.

On signing the contract, key ad sales staff from the Financial Times’ SE Asia team will join Publicitas, to ensuring continuity of operations.

Angela Mackay, MD, Asia Pacific, FT, said, “We believe this new arrangement with Publicitas will enhance our business substantially. A key part of the deal involves three FT staff in Singapore transferring to Publicitas to establish a team of experts who will sell FT products exclusively. This insures business continuity for the FT and will take us into new markets such as Vietnam and Myanmar.”

Marzban Patel, CEO, India and Asia, Publicitas, added, “This appointment is significant as it shows a leading global media company’s confidence in our networks ability to excel in services across traditional and new media formats. It also reinforces our commitment to continue investing in people, technology and expanding our network in the region.”