Campaign India Team
Jul 18, 2013

Publicitas to handle media sales for FT in SE Asia

Mandate begins in September, covers print, digital and events

Publicitas to handle media sales for FT in SE Asia

Publicitas has announced that it will handle media sales across print, digital and events for Financial Times in South East Asia, beginning September 2013.

On signing the contract, key ad sales staff from the Financial Times’ SE Asia team will join Publicitas, to ensuring continuity of operations.

Angela Mackay, MD, Asia Pacific, FT, said, “We believe this new arrangement with Publicitas will enhance our business substantially. A key part of the deal involves three FT staff in Singapore transferring to Publicitas to establish a team of experts who will sell FT products exclusively. This insures business continuity for the FT and will take us into new markets such as Vietnam and Myanmar.”

Marzban Patel, CEO, India and Asia, Publicitas, added, “This appointment is significant as it shows a leading global media company’s confidence in our networks ability to excel in services across traditional and new media formats. It also reinforces our commitment to continue investing in people, technology and expanding our network in the region.”

Campaign India

Related Articles

Just Published

15 hours ago

MediaCom unveils global repositioning, logo rebrand

Global CEO Nick Lawson is taking a new broom to the agency, which turns 35 this year

16 hours ago

Dentsu reportedly looking to sell Tokyo HQ

A sale could yield close to US$3 billion and be one of Japan's biggest real estate transactions ever, according to published reports

16 hours ago

Ogilvy hires Steve Soechtig to lead global ...

Mark Read, CEO of parent WPP, wants to grow its overall revenue from experience, technology and e-commerce from 25% to 40% by 2025

16 hours ago

Star Sports gets Boman Irani to sabotage English ...

Watch the film conceptualised by the in-house team at Star Sports here