Publicis Worldwide India has announced the appointment of Radhika Burman as vice president – strategic planning.
Burman will be based in New Delhi and report to Sanjay Sharma, MD and chief strategy officer, BBH-Publicis Worldwide India.
She moves from Platinum Guild International where she was manager - strategy and consumer insights.
Sharma said, “In today’s complex and fast changing world, our clients need strong strategic partnerships more than ever. Radhika is an exceptional strategic mind who has the experience, expertise and energy to partner our clients in providing the right solutions for today’s challenges. In the coming days I see her playing a pivotal role in driving the growth and creative agenda for Publicis Worldwide in New Delhi.”
Burman said, “I am excited to be part of this new phase at Publicis, and very thrilled at the opportunity to work cohesively on an integrated communications approach to deliver growth and success for our partners. The focus will be to create seamless and consistent experiences for the brands we work on, across multiple channels and touchpoints. Given the challenging times we are in, the need to deliver unified marketing and messaging strategies has never been stronger. Our efforts will be to give our partners just that”.
In a career spanning 11 years, she has also worked with FCB and JWT.