Fragrance and flavour provider, SH Kelkar & Company has assigned its creative mandate to Publicis Worldwide following a multi-agency pitch.
The family-owned business, which started manufacturing fragrances in 1922 in India is also present in parts of Europe, Middle East, South-East Asia and African markets.
Nakul Chopra, CEO, South Asia Publicis, said, "We are extremely pleased to have an opportunity to partner a pedigreed company like SH Kelkar. Especially given that their business will provide exciting opportunities for holistic communication solutions. We look forward to working with them."
B. Ramkrishnan, CEO, SH Kelkar, said, "We are a mid-sized company with global presence – and the largest fragrance house in India with aggressive plans for the future. I am extremely happy that Publicis is partnering with us in our quest to firmly establish our identity in the global arena."
Paritosh Srivastava, EVP, Publicis, said, “Fragrance is a business where science and art of the highest order come together, we have a creative resonance between our teams that will hopefully result in some great branding, design and communication. We are proud to partner a company with a heritage of almost 90 years in India and expanding to the world markets. We hope to play a significant role in SHK's future growth plans."