Staff
Aug 10, 2009

Publicis seals $530m acquisition of Razorfish

Publicis Groupe is to buy digital agency Razorfish from Microsoft for $530m outbidding rivals WPP Group and Dentsu in an auction process.The sale of Razorfish comes two years after Microsoft acquired the digital agency as part of its $6bn acquisition of online advertising group aQuantive in 2007.To fund the cash and share deal Publicis will issue 6.5m treasury shares to the software giant with a value of $232.6m.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

2 hours ago

Omnicom-IPG merger nears completion: Here’s the ...

With the $13.5 billion deal now awaiting its final EU approval, we break down the key milestones that have shaped the industry-defining merger.

2 hours ago

DOJ: Google must be split up to fix its ad monopoly

Following a historic antitrust victory in September, the DOJ argued that Google’s dominance in adtech cannot be fixed with promises or fines alone.

2 hours ago

Haymarket Media Group wins global B Corp certification

Process has taken nearly three years.

2 hours ago

2026 Outlook: The rise of intentional influence

Havas Red predicts that by 2026, news and influence will be crafted by podcasters, Substack writers and niche creators, not just legacy media.