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Aug 10, 2009
Publicis seals $530m acquisition of Razorfish
Publicis Groupe is to buy digital agency Razorfish from Microsoft for $530m outbidding rivals WPP Group and Dentsu in an auction process.The sale of Razorfish comes two years after Microsoft acquired the digital agency as part of its $6bn acquisition of online advertising group aQuantive in 2007.To fund the cash and share deal Publicis will issue 6.5m treasury shares to the software giant with a value of $232.6m.
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