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A new report has claimed a flood of lawsuits over greenwashing is threatening ‘embarrassing discovery processes, unflattering news cycles and expensive and time-consuming legal reviews’ for PR and advertising agencies
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
The experiential campaign positions trading as a calling, not just a skill.
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.