Publicis India bags the Biba account

Ethnic fashion brand BIBA has appointed Publicis India as its creative agency. The account was won after a multi-agency pitch.

 

Publicis India will be providing full-service responsibilities including advertising, strategic direction and brand activation ideas. The account will be serviced out of New Delhi.

 

Siddharath Bindra, managing director, BIBA Apparels, "For BIBA, we always look for a partner who can

understand and resonate with the aesthetic of the brand and we saw this in the team and the work they presented. We look forward to partnering with them." 

 

Srija Chatterjee, MD, Publicis India said, “We are delighted to have BIBA Apparels as our client. It also feels great that our strategic approach and communication idea found resonance with what BIBA has in mind for the Indian market and hope to maintain the brand as a favourite of Indians. To reinterpret a brand's strength is once-in-a-lifetime opportunity and we are looking forward to working on it.”