Advertising
Claire Beale
Jun 21, 2017

Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

To pull back marketing investment for the next 365 days

Publicis Groupe: Mark Tutsell, Carla Serrano and Arthur Sadoun

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

GroupM to merge agency brands into single P&L

2 GroupM to merge agency brands into single P&L

Jab we ‘Met’ Shah Rukh Khan

3 Jab we ‘Met’ Shah Rukh Khan

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

4 Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

JioStar launches influencer marketing platform JioStarverse

5 JioStar launches influencer marketing platform JioStarverse

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

India’s six-pack makes Cannes Lions shortlist jury cut

7 India’s six-pack makes Cannes Lions shortlist jury cut

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

8 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

WPP eyes India for growth as global revenue faces headwinds

9 WPP eyes India for growth as global revenue faces headwinds

Indian brands focus on honouring motherhood beyond clichés

10 Indian brands focus on honouring motherhood beyond clichés

Related Articles

Publicis Groupe CEO Arthur Sadoun: ‘Our transformation is complete’
Advertising
Apr 21, 2023
Alison Weissbrot

Publicis Groupe CEO Arthur Sadoun: ‘Our transformati...

Publicis to shake up board: Arthur Sadoun takes sole charge, Maurice Lévy moves to emeritus role
Advertising
Apr 18, 2024
Gideon Spanier

Publicis to shake up board: Arthur Sadoun takes ...

Arthur Sadoun: ‘AI is at the service of our people, it will help our people grow’
Advertising
Feb 01, 2024
Ben Bold

Arthur Sadoun: ‘AI is at the service of our people, ...

Publicis Groupe appoints chief impact officer to steer global ESG commitments
Advertising
May 15, 2024
Ben Bold

Publicis Groupe appoints chief impact officer to ...

Just Published

GroupM restructures across Asia, Indonesia leadership impacted
Advertising
21 hours ago
Nikita Mishra

GroupM restructures across Asia, Indonesia ...

Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP Media banner.

Google may no longer be the ‘Godfather of search’ as AI tools gain ground
Marketing
22 hours ago
Reem Makari

Google may no longer be the ‘Godfather of search’ ...

With Apple announcing its shift to AI search tools, the impact on the digital landscape could be disruptive as SEO experts rethink their strategies.

Creative agency shake-up at WPP: Grey to move into Ogilvy Group
Advertising
22 hours ago
Beau Jackson

Creative agency shake-up at WPP: Grey to move into ...

Grey will split from AKQA as part of the move.

From followers to fanatics: Brands chase micro-movements
Advertising
23 hours ago
Divanshi Gupta

From followers to fanatics: Brands chase micro-movem...

Forget generational labels. To win Gen Z and millennials, The Marcom Avenue’s founder recommends brands to ditch loud messaging for quiet relevance, community, and earned influence.