ZEE5 has appointed Publicis Capital to handle its international communications, creative campaigns and digital initiatives. The agency's Mumbai office will handle the mandate.
This follows the development from last year, in which Zee Entertainment Enterprises had announced the appointment of Lowe Lintas and Publicis to handle the network's creative duties.
Archana Anand, chief business officer, ZEE5 Global said, “The launch of ZEE5 globally has catapulted us into our next phase of growth and we needed a partner to help us quickly establish ourselves as the largest global platform for Indian language entertainment.Publicis specialises in transformative, effective and data-driven communication solutions, which is integral to our growth plans for ZEE5. Their data led strategic approach, strong creative framework and robust network will enable us to efficiently develop an integrated, universally resonant, and holistic brand identity globally and we are thrilled to partner with them.”
Srija Chatterjee, MD, Publicis Worldwide (India), said, “Clearly, OTT has become the entertainment buzzword across the world these past few years. Little wonder then that we’re so proud to be partnering with ZEE5 as a leader brand and even more privileged to be entrusted with the challenging yet exciting responsibility of taking the brand global and making it the go-to destination for the South Asian diaspora and beyond. We are currently working on putting together an effectivebrand campaign, which through its distinct appeal will surely succeed in achieving the stated communication objective.”
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