Lavanya Anirudh Verma has joined Publicis Capital as the vice-president to handle two of the agency’s businesses; Nestle and United Biscuits businesses.
Commenting on Verma’s appointment, Ashutosh Sawhney, executive vice-president, Publicis Capital, Delhi, said, “The Nestle and United Biscuits relationships are among the stronger relationships for Publicis not just in India but globally. It becomes imperative for us to constantly infuse and refresh these accounts with the best talent available. In Lavanya, we have found the right pedigree and passion to spearhead the hugely successful brands in their businesses.”
Hemant Misra, chief executive officer, Publicis Capital, said, "With Ashutosh Sawhney taking on branch responsibilities as the Executive Vice President, Lavanya impressed us with her energy, enthusiasm and talent as the ideal person to take over his earlier responsibilities. Finding the right talent and then showing them a career path at Publicis is at the very heart of our people culture."
Verma started her career with IB&W communications. She followed this with a stint at Percept Hakuhodo. After Percept she joined Ogilvy & Mather, where she spent 12 years on brands such as Dabur, Perfetti Van Melle India, Mint and Dupont.
On her appointment at Publicis Capital, Verma, said, “I am excited about the opportunity at Publicis and their philosophy of contagious ideas that change the conversation. Of course, getting a chance to head the Nestle business is what sealed the deal.”