Publicis Beehive has bagged the media mandate of Nilgai Foods. The account will be handled by the agency’s Mumbai office. The agency bagged the account in April 2016 and has since executed a campaign.
Founded in 2011, Nilgai Foods is a player in in the packaged foods space with brands Pico and Cocofly (packaged coconut water).
Arjun Gadkari, co-founder, Nilgai Foods, said, “We are excited to be working with Publicis Beehive. It is clear that the team thinks about media differently from other agencies, and focuses first on finding the right consumer before formulating a plan to target them through effective campaigns. We believe that packaged coconut water in India will become the hot topic of this summer, and we are confident that our brand Cocofly can be seen as the market leader in this nascent market with the help of Publicis Beehive’s contribution.”
Sanjit Shastri, CEO, Publicis Beehive, said, “This is an exciting space to be in – as consumers are increasingly conscious of what they consume on a daily basis. We see Cocofly as a clear winner – given the sheer goodness of the product and the dynamism of the leadership team at Nilgai.”