Ralson India has announced the appointment of Publicis India as its creative partner following a multi-agency pitch.
The agency's Delhi office will handle the account. Prior to this Triton Communications handled Ralson Tyres' creative mandate.
Yogeshwar Sharma, VP - advertising and public relations, Ralson India, said, “We are glad to announce that from now on Publicis India will be managing Ralson’s brand and marketing communications. After a rigorous selection process, we found Publicis scoring high on strategic thinking, creative ability and responsiveness. They have agreed to deploy the senior most talent available in the agency to conceptualise and design Ralson brand communications.Hence,the company has high hopes of brand consolidation and amplification from them.”
Ravpreet Ganesh, executive director, Publicis India, said, "We are pleased to associate with Ralson as their creative agency. As one of the world’s leading tyre manufacturers, the brand has come a long way with its technological benchmarks. They are future ready and we at Publicis look forward to this exciting partnership of not only reaching out to new believers but also building Ralson’s deserving place under the sun.”