Pearl Academy has assigned its brand and marketing communication efforts to Publicis India. The agency's Delhi office will handle the account it won post a multi-agency pitch.
Stuti Gandhi, VP - marketing, Pearl Academy, said, “We are glad to announce that Publicis India will be managing Pearl Academy’s brand and marketing communication efforts. They have demonstrated the attitude, aptitude and ability required to consolidate and amplify Pearl Academy’s brand promise and subsequent reach among students, parents and other stakeholders. As we celebrate our 25 years of creative impact this year and are looking ahead, we found Publicis scoring high on all our key criteria and hence the perfect fit to deliver on our strategic goals."
Ravpreet Ganesh, executive director, Publicis Capital, said, “We are pleased to associate with Pearl Academy as their creative agency in India. As a leading institute offering a plethora of academic courses in creative domain, they have set a high benchmark that’s pivotal to their success in India. We look forward to partnering with them to further the brand authenticity and appeal and thus make their brand relevant and engaging across students, industry, partners and society as a whole.”
Pearl Academy offers under graduate and post graduate courses across design, fashion, business and media. It has campuses in New Delhi, Mumbai, Noida and Jaipur.