Goibibo has rolled out a new campaign featuring brand ambassador Deepika Padukone.
Conceptualised by MagicCircle Communications, the film shows Padukone with two friends in a cafe. One friend is looking to travel to Goa and Padukone suggests a cheap hotel room. The other friend is surprised about the room rate and claims that the hotel at this rate will not have a clean room, air conditioner and television. Padukone shows Goibibo's 'GoBefikar' initiative which will refund the traveller incase the hotel doesn't match expectations.
Sunil Suresh, CMO, Goibibo, said, “With more and more Indians wanting to spend their leisure time traveling and exploring new places, we want to give them a hassle free way of fulfilling their travel aspirations. With our new campaign, we want to assure travellers that when they book on Goibibo they can rest assured that they will get the best accommodation experience that they have come to trust on GoStays."
Hemant Misra, MD, MagicCircle Communications, said, “This campaign for Goibibo heralds an invite for carefree travel. The television commercial captures the surprise that comes with the promise of being carefree. First in a series of TVCs that will invoke the young Indian to cast aside their worries to Goibibo and travel carefree to delightful destinations."
The campaign will also be running on social media.
Creative agency: MagicCircle Communications
Managing director: Hemant Misra
Executive creative directors: Dheeraj Renganath and Natwar Singh
Creative team: Shreya Sarkar, Anaida Sen and Manvesh Bose
Account management: Alankrita Narula, Kunal Sharma and Mahima Randhawa
Planning: Prakash Dharmarajan
Production house: Chrome Pictures
Director: Amit Sharma