Publicis bags Cera's creative, digital mandate

The account was won post a multi-agency pitch

Nov 14, 2017 10:20:00 AM | Article | Campaign India Team

Publicis India has bagged the creative and digital mandate for Cera. The account was won post a multi-agency pitch and will be handled by Publicis' Delhi office. 
Atul Sanghvi, executive director, Cera, said, “Cera has exponential growth plans for coming years—with product and brand extensions. We felt the need to bring in freshness into our brand communication and with that in view we narrowed down on Publicis looking at their international stature, past work and people strength.”
Srija Chatterjee, MD, Publicis Worldwide, India, said, “We’re excited to see our strategic insight and ideas resonate positively with brands. This has led us to win some high-profile accounts in the recent past including a cluster of channels under ZEEL, Linen Club, etc. Cera is a leading home solutions player in India and we’re keen to partner them and play a significant role in making it a future-ready player of tomorrow.”
Ravpreet Ganesh, executive director, Publicis India, said, “Cera is a leading name in home solutions and we’re happy they chose us to accomplish their communication objective in India. Despite it being a familiar name with the masses, they have high expectations in terms of where they aspire to be in a few months from now. We are confident they will achieve this dream in the quickest and best way possible.”