Publicis India has bagged Navratna's creative mandate post a multi-agency pitch. The agency's New Delhi office will handle 'full-service responsibilities' for the brand including advertising, strategic direction and digital ideas.
Harsha V Agarwal, director, Emami, said, “We are happy to be associated with Publicis India. They bring on board their insights on brand building gathered over years of experience in marketing communication which would be of much value.”
Srija Chatterjee, MD, Publicis India, said, “Emami is a leading name in the FMCG space and we are delighted that our communication idea found resonance with what Emami has in mind for its brand Navratna for the Indian market. Despite Navratna being a familiar name with the masses, they have high expectations in terms of where they aspire to be in a few months from now. We are confident they will achieve this dream in the quickest and best way possible.”