Campaign India Team
Apr 29, 2008

Protests 'will cut value' of Olympic ties

Protests 'will cut value' of Olympic tiesEd KempSponsors of the Olympic Games in Beijing will see the value of their association with the event 'cut in half' because of the activity of 'free Tibet' protestors and Darfur pressure groups, according to marketing researcher Sport+Markt.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

15 hours ago

Campaign roundup: Week of 22 September

The latest ad films and campaigns from brands like Sterling Accuris, Vinod Intelligent ,BPCL, Foundit, and more, in our weekly roundup.

17 hours ago

MRUCI greenlights readership survey pilot amid ...

Vikram Sakhuja is elected as the non-profit’s chairman, Dhruba Mukherjee named vice-chairman

18 hours ago

Travel signals redefined as India becomes advertiser...

Unpromptd joins forces with Agoda to pitch travel intent as a premium proxy for consumer demand, pushing brands to rethink digital spends.

19 hours ago

Indian consumers tilt toward homegrown brands as ...

58% of consumers favour local or small businesses in a Rukam Capital report, with 76% valuing authentic communication and innovative solutions addressing everyday needs.