Marketing
Campaign India Team
Apr 29, 2008

Protests 'will cut value' of Olympic ties

Protests 'will cut value' of Olympic tiesEd KempSponsors of the Olympic Games in Beijing will see the value of their association with the event 'cut in half' because of the activity of 'free Tibet' protestors and Darfur pressure groups, according to marketing researcher Sport+Markt.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI agents collapse the wall between marketing and CX

1 AI agents collapse the wall between marketing and CX

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

2 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

AI’s double-click: More speed, less soul?

3 AI’s double-click: More speed, less soul?

Consumer health giant Kenvue begins global agency review

4 Consumer health giant Kenvue begins global agency review

Haleon splits global creative account with WPP and Publicis Groupe

5 Haleon splits global creative account with WPP and Publicis Groupe

Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

6 Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

Monsoon rains force brands to rethink festive advertising

7 Monsoon rains force brands to rethink festive advertising

Grey’s global CEO Laura Maness departs

8 Grey’s global CEO Laura Maness departs

‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry

9 ‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry

Edelman makes global leadership changes

10 Edelman makes global leadership changes

Related Articles

Toyota set to end $600 million Olympic sponsorship deal
Advertising
May 28, 2024
Staff Reporters

Toyota set to end $600 million Olympic sponsorship deal

APAC marketers navigate ethical challenges amid global surge in sports media spend
Media
Feb 09, 2024
Staff Reporters

APAC marketers navigate ethical challenges amid ...

AI agents collapse the wall between marketing and CX
Marketing
Sep 24, 2025
Apurv Agrawal

AI agents collapse the wall between marketing and CX

Indegene buys BioPharm for $106 million to boost AI-driven pharma marketing
Marketing
Oct 02, 2025
Campaign India Team

Indegene buys BioPharm for $106 million to boost ...

Just Published

Amex Ads is the latest player in commerce media
Advertising
2 days ago
Will Russo

Amex Ads is the latest player in commerce media

With ad spend set to explode in the sector, the payments brand launched its media network this week.

AWNY announces first global creator economy network
Marketing
2 days ago
Julia Walker

AWNY announces first global creator economy network

The network was launched with Breakr, a creator agency platform attempting to combat creator economy payment barriers.

Dove urges society to change the way it compliments young girls
Advertising
2 days ago
Charlotte Rawlings

Dove urges society to change the way it compliments ...

The global campaign was created by Zulu Alpha Kilo’s New York and Toronto offices.

Marketing’s new reality: Always on, always human
Opinion
2 days ago
Hari Prasad N

Marketing’s new reality: Always on, always human

The next edge in marketing isn’t louder storytelling; it’s better listening.