Marketing
Campaign India Team
Apr 29, 2008

Protests 'will cut value' of Olympic ties

Protests 'will cut value' of Olympic tiesEd KempSponsors of the Olympic Games in Beijing will see the value of their association with the event 'cut in half' because of the activity of 'free Tibet' protestors and Darfur pressure groups, according to marketing researcher Sport+Markt.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

2 ICC World Cup: Where does women’s cricket stand after historic win?

Agencies must prove ROI, not just impressions

3 Agencies must prove ROI, not just impressions

Brands must back women’s sport’s future, not just fame

4 Brands must back women’s sport’s future, not just fame

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

5 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

6 QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

7 CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

8 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Lego Christmas ad spotlights power of play with classic Lionel Richie tune

9 Lego Christmas ad spotlights power of play with classic Lionel Richie tune

Bingo! turns ‘Big No’ into its boldest punchline yet

10 Bingo! turns ‘Big No’ into its boldest punchline yet

Related Articles

Toyota set to end $600 million Olympic sponsorship deal
Advertising
May 28, 2024
Staff Reporters

Toyota set to end $600 million Olympic sponsorship deal

APAC marketers navigate ethical challenges amid global surge in sports media spend
Media
Feb 09, 2024
Staff Reporters

APAC marketers navigate ethical challenges amid ...

AI agents collapse the wall between marketing and CX
Marketing
Sep 24, 2025
Apurv Agrawal

AI agents collapse the wall between marketing and CX

Indegene buys BioPharm for $106 million to boost AI-driven pharma marketing
Marketing
Oct 02, 2025
Campaign India Team

Indegene buys BioPharm for $106 million to boost ...

Just Published

McCann hits the right note with Hero Splendor’s life symphony
The Work
14 hours ago
Campaign India Team

McCann hits the right note with Hero Splendor’s ...

Shankar Mahadevan’s rendition of a Bollywood classic powers Hero Splendor’s new campaign, turning everyday rides into India’s shared life stories.

Global media inflation to hit decade low, APAC markets stabilise
Advertising
16 hours ago
Staff Reporters

Global media inflation to hit decade low, APAC ...

Media inflation in APAC set to ease from 4.1% in 2025 to 3.7% in 2026, pointing to a period of stability after years of post-pandemic turbulence.

Inside Adobe MAX 2025: How agentic AI is redefining the future of creativity and marketing
Advertising
17 hours ago
Vinita Bhatia

Inside Adobe MAX 2025: How agentic AI is redefining ...

AI was not positioned as a replacement for human creativity, but as an intelligent collaborator that could reshape the marketing and creative ecosystem.

Museum of Solutions launches ‘Playground of Possibilities’ celebrating children’s imagination
Advertising
18 hours ago
Campaign India Team

Museum of Solutions launches ‘Playground of ...

It spotlights play as the spark for curiosity, creativity, and problem-solving.