Marketing
Campaign India Team
Apr 29, 2008

Protests 'will cut value' of Olympic ties

Protests 'will cut value' of Olympic tiesEd KempSponsors of the Olympic Games in Beijing will see the value of their association with the event 'cut in half' because of the activity of 'free Tibet' protestors and Darfur pressure groups, according to marketing researcher Sport+Markt.

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