Promo and Activation has highest spike in entries at Cannes

With more than 24,000 entries from 90 countries, the 57th Cannes Lions International Advertising Festival has seen an increase in the number of entries of 7% over last year’s figures.  While Promotion & Activation has seen the highest growth, albeit from a small base, PR Lions follows, again from a small base. Press, Film and Outdoor Lions has seen a decline, but from a large base in overall terms.