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BMW Group India's president, Vikram Pawah, shares the importance of curating experiential events for the luxury car market, factors that resulted in accounting for massive sales numbers for FY22 and more...
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
The experiential campaign positions trading as a calling, not just a skill.
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.