Campaign India Team
May 02, 2008

Prem Mehta's 32 year stint ends today

 Today is the last time Prem Mehta will enter his room with a view at Lowe's office at Express Towers. His stint at Lintas, later Lowe, has seen the IPG agency become one of the most successful and profitable of Lowe's offices. Mehta (pictured here in his room on his last day in office) first joined Lintas on December 15, 1976, growing in the agency to finally assume the position of chairman and managing director of Lintas India. 

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

1 day ago

Campaign roundup: Week of 20 October

The latest ad films and campaigns from brands like District by Zomato, CRIF India, Himalaya BabyCare, Episoft, House of Glenfiddich, Cumin Co. Scalefusion, and more, in our weekly roundup.

4 days ago

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

4 days ago

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

4 days ago

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.