Abmeribaari has chosen Carat Media for handling all its media planning, buying and placement duties, following a multi-agency pitch. Abmeribaari is the flagship brand of AMB Talent Media Pvt Ltd, a company promoted by Preet Bedi, former CEO of Percept Picture Company.
Powered by its website, abmeribaari.com, the company plans to reach out to talented individuals interested in the Indian entertainment industry across the globe, evaluate their talent and provide them with appropriate opportunities. Said Bedi, “Carat will be giving shape to a focused and result-oriented multi-media campaign for Abmeribaari which will be quite an interesting mix of TV, digital, radio and other ground level activities.”
The account size is pegged at Rs 5 -10 crore.
Said Vidhu Sagar, senior vice president, Carat Media, “We are quite happy to have been chosen for the job and will look forward to contributing to Abmeribaari’s growth as a unique provider of such value in the entertainment industry.”