Monk Media Network, an agency founded by Ashish Patkar earlier this year, has roped in Prashant Tekwani as senior vice president.
Tekwani joins the agency's leadership team and will head business management and brand strategy. He moves from iContract, where he was AVP.
He said, "I have always been an entrepreneur at heart and the challenge of building one of the most exciting and upcoming agencies was too enticing. We hope to attract the right kind of clients and talent who demand nothing short of great ideas."
Ashish Patkar, founder and CEO, Monk Media Networks, said, “We are glad to have Prashant onboard with us. He is a rare suit that is as bothered about the idea as he is about the billing. We are sure that his cross-category brand experience and incisive insights will be a major value add for our clients.”