Ashish Patkar, ex VP and ECD of Jack in the Box Worldwide, who left the agency in December 2015, has announced the launch of his independent digital agency, Monk Media Network.
The outfit has 15 people on board, informed Patkar.
Describing the new agency, Patkar said, "Monk Media Network is an agency that drives RoI through integration, innovation and communication. We offer a bouquet of services that encompass conversation management, campaign ideation and execution, media planning and buying and video production. Our focus on RoI comes from the belief that clients will only invest when they see clear return of revenue. We strongly believe that brands today need to survive in partner ecosystems rather than in isolation. We are in the process of signing certain large clients across categories as well as building alliances with like-minded agencies to optimise our strengths."