Campaign India Team
Apr 27, 2015

Pranav Harihar Sharma joins Grey Group as ECD

Moving from Linen Lintas, he will head creative at Grey's Gurgaon office

Pranav Harihar Sharma joins Grey Group as ECD
Grey Group India has brought on board Pranav Harihar Sharma as executive creative director to lead its creative team in Gurgaon. He moves  from Linen Lintas.
Samir Datar, VP and branch head, Grey Group Gurgaon, said, “We are delighted to have Pranav on board. The momentum that we have achieved in last one year, will only get accelerated with his sharp creative approach. He is going to lead and mentor a talented creative team and contribute immensely to Grey creating 'famous' and 'effective' work for our clients.”
Sharma added, “Famous and effective. These are the two words that defines today's advertising. When your work is talked about outside advertising circles by the mass, it is both. And this shows a natural alignment of my understanding of advertising and Grey, which stands for 'Famously effective'. I am excited to be the part of Grey Delhi team, which is a ferociously creative bunch of guys. With them, I am looking forward to do some real and good work that's effective in the market and famous in the award circuit.”
Malvika Mehra, (outgoing) NCD and EVP, Grey Group, said, “Whilst looking for an ECD for our Gurgaon office, I was very clear that I wanted someone who was not only talented (that’s hygiene for any creative worth his/her salt today), but also someone who has the fire-in-the-belly to 'make things happen'. To lead, take charge and be as passionate and hungry to make that office grow as we are. Someone who understands brands and clients’ needs. Seeing what Pranav had done on Dabur (Brave and Beautiful), the Car Dekho campaign and more recently as one of the chosen ‘Fab Four Directors’ at Adfest, I am convinced I have made the right choice. I already have a very talented bunch of creatives in that office. What was missing was a leadership… the most precious piece of the jigsaw. With Pranav coming on board, I think the final picture is indeed looking good. And I have no doubt that he and the teams at Grey Gurgaon will totally rock it.”
Sharma has also worked with Rediffusion Y&R, DDB Mudra and JWT in past assignments.
Campaign India

Related Articles

Just Published

4 hours ago

Google Chrome to extend support for third-party ...

In a blog post, Google said it had become clear that "more time is needed across the ecosystem to get this right"

12 hours ago

Apac Effie Awards 2021: 16 shortlists from India

Ogilvy leads with five shortlists; entries from The Womb, BBDO, McCann, The Leo Group and Edelman also in the fray

12 hours ago

'It was the best jury for me, ever': Merlee Jayme ...

The Cannes Lions Radio & Audio jury president dishes on content themes and production trends that made their way into the audio shortlist this year. Plus, how she gave her jury members an 'eargasm'

12 hours ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India