The content house, Pippip Media, has announced the appointment of Pranav Harihar Sharma as its partner and showrunner.
With this mandate, Sharma aims to lead Pippip’s foray into long format storytelling and branded campaigns.
His last full-time stint was with Leo Burnett, where he was executive creative director.
Joy Bhattacharya, director and chief business officer, said, “We are delighted to announce the inclusion of Pranav as showrunner and partner. We believe he will play an instrumental role in building Pippip Media and accelerating the growth further.”
Aritra Mukherjee, director and chief creative officer, Pippip Media, said, “The time is here to toggle between films, TVCs, digital content, branded campaigns, web series and not be limited to any one particular medium. We want to be present where good content can be created and no one better than Pranav to lead this vertical for us.”
Sharma said, “The world is fast moving from advertising to media and entertainment. In no time we will see branded content replacing the good old TVC. The change is already here and at Pippip, we want to be at the forefront of this change. I’ve been working closely with Pippip on various projects last year. While working together we realised that we share the same vision and passion for creating cutting edge content. As showrunner, I may not be writing or directing every content piece hereon but will be responsible for the final creative product.”
With a career spanning over two decades, Sharma has worked at Rediffusion Y&R, Grey Worldwide India, Linen Lintas, and DDB Mudra Group, among others.
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