Campaign India Team
Apr 28, 2022

Pippip Media gets Pranav Harihar Sharma as 'showrunner' and partner

Sharma's last full time agency stint was with Leo Burnett

Pippip Media gets Pranav Harihar Sharma as 'showrunner' and partner
The content house, Pippip Media, has announced the appointment of Pranav Harihar Sharma as its partner and showrunner. 
 
With this mandate, Sharma aims to lead Pippip’s foray into long format storytelling and branded campaigns. 
 
His last full-time stint was with Leo Burnett, where he was executive creative director. 
 
Joy Bhattacharya, director and chief business officer, said, “We are delighted to announce the inclusion of Pranav as showrunner and partner. We believe he will play an instrumental role in building Pippip Media and accelerating the growth further.”
 
Aritra Mukherjee, director and chief creative officer, Pippip Media, said, “The time is here to toggle between films, TVCs, digital content, branded campaigns, web series and not be limited to any one particular medium. We want to be present where good content can be created and no one better than Pranav to lead this vertical for us.” 
 
Sharma said, “The world is fast moving from advertising to media and entertainment. In no time we will see branded content replacing the good old TVC. The change is already here and at Pippip, we want to be at the forefront of this change. I’ve been working closely with Pippip on various projects last year. While working together we realised that we share the same vision and passion for creating cutting edge content. As showrunner, I may not be writing or directing every content piece hereon but will be responsible for the final creative product.”
 
With a career spanning over two decades, Sharma has worked at Rediffusion Y&R, Grey Worldwide India, Linen Lintas, and DDB Mudra Group, among others. 
Source:
Campaign India

Related Articles

Just Published

20 minutes ago

Green isn’t a colour—it’s a claim you prove

As eco-fatigue sets in, brands faking green credentials risk losing more than trust—they risk losing the plot entirely.

5 hours ago

Scroll less, sniff out the truth first

Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.

5 hours ago

Influence, interrupted: How India’s creator economy ...

From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.

5 hours ago

From star power to feed power: Who sells more?

India’s ad game is shifting—celebs grab attention, but it’s creators who spark conversations, conversions and cultural relevance, notes Dot Media’s head of business strategy.