Please, do ignore the ‘success’ of the Emvies

There’s good news and bad for the media planning and buying business in India.The good news is that the quality of work and the quality of the presentations are getting better each year. This suggests that next year will see Indian entries fare better at international award shows, that India will have a greater involvement in Asia-pacific and global pitches, that Indian professionals will be more recognized the world over.The bad news is that the community is turning into two communities, the haves and the have nots.