
Campaign India caught up with Lynn de Souza, chairperson, Goafest 2011 to understand what makes Goafest 2011 different and why there is less chance of controversies rearing its head this time around.
Watch the video here
Campaign India inconversation with Lynn de Souza, chairperson, Goafest 2011
Campaign India caught up with Lynn de Souza, chairperson, Goafest 2011 to understand what makes Goafest 2011 different and why there is less chance of controversies rearing its head this time around.
Watch the video here
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The cricketer seeks exclusive rights to ‘Captain Cool’, as celebrity trademarks become essential assets in brand-led marketing ecosystems.
An AI-led animated campaign reimagines India’s icons in vivid hues—but emotional resonance may not be part of the palette.
Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage via the usual route.
From teary posts to trending causes, marketers now trade in emotion. But in the attention economy, Interbrand India and South Asia’s CEO wonders where's the line between impact and exploitation?