From the time we first saw the internet in India, I’ve been obsessive about it. I watched the Rediff.com launch closely, I got excited about Sharekhan.com, about Indya.com, about the launches of Hungama.com and others of the ilk.I got myself a Yahoo.com id, firstname.lastname@example.org, an id I use till today. I started a blog when blogging was the rage, on, naturally, Blogspot. I’ve since stopped blogging there as I blog here.When Campaign India launched, I wanted to know more and more about digital – and disseminate more and more.
It’s been an interesting week or so, from the day it was announced that Dentsu’s Sandeep Goyal intended to contest for the post of president of the Advertising Agencies Association of India.
In this morning’s post ('Of the Bandh and the Peoplemeter'), I’ve obviously failed miserably in articulating my thoughts – hence the need for another one.I have no issues with the methodology of the research or the quality of work that TAM churns out.I do have issues with the industry being unable to fund more meters.
Cannes is over and India’s come home with 17 metals. That figure, various media sources have decided, means that India has had a bad year. Worse than last year, worse than the year before that.That’s a stupid way of looking at it. I’m reminded of my son’s attempt at getting into IIT. In whatever year it was, he got a rank of three thousand something, which meant he just failed to make the cut.
I was in Delhi on Wednesday; a full day with only a couple of meetings and some free time in between. I put that to good use, catching up with my daughter and meeting Dhrubajyoti Gayan, a former colleague who now runs a PR consultancy, Candour.We planned to meet at his office at Safdarjang Enclave. He gave me the address and asked me to look out for a Café Coffee Day and a restaurant called ‘It’s Greek to me”.
There’s good news and bad for the media planning and buying business in India.The good news is that the quality of work and the quality of the presentations are getting better each year. This suggests that next year will see Indian entries fare better at international award shows, that India will have a greater involvement in Asia-pacific and global pitches, that Indian professionals will be more recognized the world over.The bad news is that the community is turning into two communities, the haves and the have nots.
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