Platinum Outdoor finds a new home

Platinum Outdoor, an independent out-of-home specialist unit of Madison World, has changed its address in Mumbai. It has announced the new address through the outdoor hoarding (see picture) displayed at a prominent site at Mahim Causeway.The campaign has been created in-house. The picture shows a fish jumping out of a smaller aquarium to a bigger one. The copy reads “An out-of-home specialist has found a new home.” And one can, of course, find the new address on the billboard.