Windchimes Communications has appointed PK Anil as partner and creative head for the agency.
Anil's last full-time stint was with BBDO in Sri Lanka post, which he waswriting screenplays for Marathi and Hindi films.
Nimesh Shah, head maven, Windchimes Communications, said, “Working with Anil has always been a fun and rewarding experience since the last 15 years. So it was a no-brainer for me to have him on board as we chart our new avenues of growth. I believe that there is a tremendous amount of value that Anil will add to Windchimes and me personally, as well.”
Anil said, “I have known Nimesh from my McCann Erickson days. He was with Marico, and they were our clients. More than a client, he was a friend, and he saw future in digital long before people starting taking it seriously. I even collaborated with him on a few other things earlier. So Windchimes isn’t exactly a new place. I find the team young, energetic and ready to explore new challenges.”
He added, “I hope to bring in 25 years of experience into the new role. As we can see, digital is now an integral part of this business. It won’t be wrong if I say these days I watch TV commercials, listen to radio spots, see billboards, innovative out of home and ambient ideas or even designer packaging on a digital platform. And it’s an exciting game because you’ve to be fast in your thinking and highly innovative and entertaining if you want to get into the minds and stay in the hearts of the users."
In a career spanning 25 years he has also worked with McCann Erickson and Bates.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
13 hours ago
A post featuring Katrina Kaif caused the controversy
17 hours ago
Watch the film conceptualised by the in-house team here