Windchimes Communications has been signed on by Yardley London, a brand of Wipro Consumer Care and Lighting, to consult the brand on its foray into social media. Windchimes will help the brand set up and manage its social media presence.
The agency will leverage social media for Yardley London, with the aim of positioning it as a youthful brand while reinforcing its royal heritage. Consumer-centric platforms like Facebook and Twitter will be employed to reach out to existing and potential Yardley users and engage with them. Besides informing people about the range and new launches, Yardley is also looking at encouraging trials for its products.
Commenting on Windchimes’ alliance with Yardley, Sriram Iyer, business head, Wipro Yardley Consumer Care, said, “It makes perfect sense for a heritage brand like Yardley to embrace new media, since one of our main objectives is to connect with a younger audience – who are increasingly online. Social media provides us with the apt platforms to create and further engage with our users. We are confident, Windchimes, with its considerable experience in working with brands across categories, will provide us with the right strategic inputs and execution excellence to make our social media foray a success.”
Nimesh Shah, head maven – Windchimes Communications, said, “We are very excited to be working with Yardley London on its maiden foray into social media. The brand comes with a very distinguished history and one of our key roles will be to take the brand into new media without losing the royal essence of the brand. By effectively using social media, we aim to introduce and create a connection for Yardley with new customers and to meet its business objectives.”