Bates CHI&Partners has named PK Anil Kumar executive creative director and head of creative at the Mumbai office. He joins the agency from Minority.
On his move, Kumar said, "At Bates, I’m glad to be part of a young, dynamic team that not only thinks of solutions for the brands, but also partners with the clients to build lasting relationships, through a collaborative approach. I look forward to doing some memorable advertising, especially in the digital space, which is going to be foremost on the agenda."
Manmohan Anchan, CCO, Bates CHI&Partners India, said, "We are delighted to have PK on board. He is a confluence of new age thinking (read: digital, experiential) and very powerful emotional thinking."
Asheesh Malhotra, Mumbai office head, Bates CHI&Partners, added, "We took a while to find the right partner and creative leader for the Mumbai office. Our search ended with PK who carries along with him a humble rootedness, which is so rare today. He has a very fertile mind that churns ideas on the go."
VS Srikanth, CEO, Bates CHI&Partners, India, said, "Many don’t know but PK is a Mallu by birth, but a Ghalib at heart. His armed forces background took him all over the country, where he picked up many languages and cultural nuances. His rich upbringing and diverse experiences reflect in the work he has done so far. Great to have him on the team."
In a career spanning close to 19 years, Kumar has also worked with RK Swamy BBDO, McCann Erickson and Triton.