Piramal Heathcare assigns media duties to Madison Sigma

Piramal Healthcare has appointed Madison Media Sigma following a multi-agency pitch. Prior to this, Lodestar UM handled media duties for the business.

Piramal Healthcare has outlined aggressive plans for the OTC pharma (Over the counter) category and plans to launch several brands in the healthcare space, informed an official statement.

Kedar Rajadnye, COO - consumer products, Piramal Healthcare, said, “Given our ambitious plans, we wanted to enhance our current capabilities in media strategy and buying and hence looked out for partners who could create a higher value on this aspect.”

He added that Madison Media matched the company’s requirements, and said, “We were very happy to see their approach being very similar to our mindset.”

Vanita Keswani, COO, Madison Media Sigma, added, “We are delighted with this new win and are looking forward to a long and mutually beneficial relationship."