Neil Dawson
Aug 13, 2015

Piercing the algorithmic bubble: brands need serendipity to grow

With the world becoming increasingly predetermined by computers, pre-set ideas of what is popular and algorithmic learning, it is the responsibility of a brand to ensure serendipity prevails, says the author

Brands need to find ways to create serendipity in an algorithmic world

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

6 hours ago

Questions mount over AI’s emotional limits

OpenAI’s failings have called for more regulation and safeguards from tech companies and governments alike.

6 hours ago

ChatGPT traffic is small, but high-intent: AdLift

New research shows that these users are spending approximately 36% more time on sites compared to those referred by Google.

7 hours ago

WPP brings in McKinsey to advise on strategic review

Consulting firm is helping to 'facilitate and stress-test' planning for new strategy.