EXCLUSIVE: Aux will counsel brands on how to use music in their campaigns and pair them with artists
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Campaign Red examines how a merged Omnicom-IPG compares to the remaining 'big four'.
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
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The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
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The experiential campaign positions trading as a calling, not just a skill.
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