EXCLUSIVE: Aux will counsel brands on how to use music in their campaigns and pair them with artists
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Enormous doubles down on humour for Lahori Zeera’s sequel, turning the everyday drink into a habitual choice through cultural repetition, not reinvention.
INR 667.21 crore from the proceeds are earmarked for AI-led technology and cloud infrastructure, as the SaaS firm sharpens its streaming and ad-tech operating model.
Reframing mediocrity as transition, the Reliance Retail fashion brand’s caregiver-led campaigns used reassurance over aspiration to drive footfalls, relevance and measurable retail outcomes.
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According to a BCG report, 64% of Indians turn to the conversational technology for purchase decisions.
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