EXCLUSIVE: Aux will counsel brands on how to use music in their campaigns and pair them with artists
Why Subscribe?
or call +91 22 69489600
or email [email protected]
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
When PR grows, but client demands remain the same, partnerships feel misaligned. The outcome is: fragmented messaging, poor performance, and lost opportunities.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
AI’s promise in advertising is clear. But with a high failure rate, agencies must move beyond experimentation to strategic integration of AI and human creativity to avoid wasted resources.
Pantone has selected a shade of white for its Colour of the Year for the first time since the programme launched in 1999.
LLMs today need to speak a variety of languages, not just English with an accent.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
