Campaign India Team
Apr 14, 2023

Picks of the Week: Work that wowed us

Every Friday, Campaign India picks its favourites from the work published on the website

Picks of the Week: Work that wowed us

Campaign India's editorial team has picked their favourite campaigns from those published on the website during the week.

 

This week, the team found two pieces of work that stood out. 

 

As always, we're going alphabetically:

 

Raga by Titan (conceptualised by Ogilvy)

Showcasing its range with a #loveyourselfboldly tagline was good, but what really caught our attention was Alia Bhatt humming the Titan tune!

 

Zomato (conceptualised in-house)

Humorously cashes in on the brand name's mispronunciation by featuring two cricketers Harbhajan Singh and Sreesanth, that already have had a tiff in the past to highlight its delivery offerings. 

Source:
Campaign India

Related Articles

Just Published

19 hours ago

Amazon's ad business soars, reaching US$56 billion ...

Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.

19 hours ago

Meta doubles down on AI tools to boost ad performance

The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.

20 hours ago

LinkedIn bets big on news with ‘News Banner’ test ...

As traditional platforms scale back on news, LinkedIn is stepping up—aiming to offer brands, publishers, and professionals a trusted, engagement-driven space.

23 hours ago

69% of India’s top influencers violate disclosure ...

Nearly 11 crore followers in India are victims of exposure to undisclosed brand promotions by online influencers, finds ASCI report.