Campaign India Team
Mar 31, 2023

Picks of the Week: Work that wowed us

Every Friday, Campaign India picks its favourites from the work published on the website

Picks of the Week: Work that wowed us

Campaign India's editorial team has picked their favourite campaigns from those published on the website during the week.

 

This week, the team found three pieces of work that stood out. 

 

As always, we're going alphabetically:

 

Dream11(conceptualised by Tilt Brand Solutions)

The brand continues its association with the IPL with one more top campaign. Getting in the 'three idiots' to do the acting and telling the cricketers to stop doing the same in advertisements - what an idea sir ji!

 

Microsoft 

The film does an excellent job of showcasing the capabilities of Microsoft's platforms while seamlessly integrating them into the storyline. It depicts how technology can be a valuable tool in modern-day event planning and highlights the advantages of using digital platforms to stay connected, collaborate, and share information.

 

Puma (conceptualised by Ogilvy)

The film highlights the known fact that’s always been subconsciously ingrained in everyone’s minds. It questions why sports - something that teaches us most of the values that we apply to our daily lives, is still referred to as extra-curricular. One can tell it’s a Puma film only because of the attire donned by the protagonists. However, the brand doesn’t talk about its attributes in any way.

Source:
Campaign India

Related Articles

Just Published

2 days ago

Microsoft to retire Xandr DSP in favour of an ...

After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.

2 days ago

Apple leads as US dominates Kantar's Top 100 Global ...

As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.

2 days ago

Affordable, not cheap: Cracking the code on value

Affordable brands thrive by meeting emotional needs, using smart packaging cues, and moving beyond price cuts, explain Ipsos India’s UU and Synthesio lead and country chief client officer.

2 days ago

Rust never sleeps, but it can be outsmarted

AM/NS India’s new ad pits steel tech against cartoonish corrosion, turning rust into the most animated villain this side of Hollywood.