Campaign India's editorial team has picked their favourite campaigns from those published on the website during the week.
This week, the team found three pieces of work that stood out.
As always, we're going alphabetically:
Dream11(conceptualised by Tilt Brand Solutions)
The brand continues its association with the IPL with one more top campaign. Getting in the 'three idiots' to do the acting and telling the cricketers to stop doing the same in advertisements - what an idea sir ji!
Microsoft
The film does an excellent job of showcasing the capabilities of Microsoft's platforms while seamlessly integrating them into the storyline. It depicts how technology can be a valuable tool in modern-day event planning and highlights the advantages of using digital platforms to stay connected, collaborate, and share information.
Puma (conceptualised by Ogilvy)
The film highlights the known fact that’s always been subconsciously ingrained in everyone’s minds. It questions why sports - something that teaches us most of the values that we apply to our daily lives, is still referred to as extra-curricular. One can tell it’s a Puma film only because of the attire donned by the protagonists. However, the brand doesn’t talk about its attributes in any way.
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