Campaign India's editorial team has picked their favourite campaigns from those published on the website during the week.
This week, the team found three pieces of work that stood out.
As always, we're going alphabetically:
Byju's (conceptualised by the in-house team)
We resonated with the 'someday' message. And join Byju's in hoping that India will play in the World Cup soon!
Rather than having a product led-narrative, the brand, in this film, strikes an emotional chord and sensationalises the masses on the pain points of the physically impaired community.
Tanishq (conceptualised by Talented)
The film is the second in the brand’s ‘marriage conversations’ campaign. It shows how couples must go beyond the regular wedding planning, to talk about what is to come for the long haul. The film found a way to showcase the product and give out a meaningful message, without being too in the face.