Pick of the Week: Zomato

Zomato's clever post on social media encouraging users to order parathas and butter (PNB) through its app stands out as our pick this week. 

 

The post (image above) got 1,051 retweets and 2,502 likes at the time this article was published.  

 

In November last year, through an outdoor campaign, Zomato used the acronyms MC and BC for Mac n Cheese and Butter Chicken respectively. That campaign wasn't received well and the brand had taken that hoarding down.