Campaign India Team
Feb 23, 2018

Pick of the Week: Zomato

After its controversial ads in November 2017, this one that rides the PNB scam stands out

Pick of the Week: Zomato
Zomato's clever post on social media encouraging users to order parathas and butter (PNB) through its app stands out as our pick this week. 
 
The post (image above) got 1,051 retweets and 2,502 likes at the time this article was published.  
 
In November last year, through an outdoor campaign, Zomato used the acronyms MC and BC for Mac n Cheese and Butter Chicken respectively. That campaign wasn't received well and the brand had taken that hoarding down.
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

1 day ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

1 day ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

1 day ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.