Campaign India Team
Nov 02, 2017

Pick of the week: Zee

On its silver jubilee, ZEE's golden gesture to its competition stands out

Pick of the week: Zee

To celebrate its 25 years, ZEE make an extraordinary gesture to its competitors by releasing an ad that paid a tribute to its industry peers.

Punit Goenka, ZEE's MD & CEO even tagged his competitors on Twitter. 

 

Sure enough, the competition responded graciously.

 

 

 

Source:
Campaign India

Related Articles

Just Published

12 hours ago

WPP issues shock profit warning as revenues now set ...

Share price dives on unscheduled trading update.

12 hours ago

Green isn’t a colour — it’s a claim you prove

As eco-fatigue sets in, brands faking green credentials risk losing more than trust — they risk losing the plot entirely.

17 hours ago

Scroll less, sniff out the truth first

Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.

18 hours ago

Influence, interrupted: How India’s creator economy ...

From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.