Pick of the week: Zee

To celebrate its 25 years, ZEE make an extraordinary gesture to its competitors by releasing an ad that paid a tribute to its industry peers.

Punit Goenka, ZEE's MD & CEO even tagged his competitors on Twitter. 

To our extraordinary peers in M&E with whom we share a common dream! #ExtraordinaryTogether
Uday Shankar,NPSingh,Mr.Maran,@Sudhanshu_Vats pic.twitter.com/dId7eDqlYH

— Punit Goenka (@punitgoenka) October 31, 2017

Sure enough, the competition responded graciously.

#ExtraordinaryTogether as we're bound by a common vision of opening new worlds for Indian entertainmt! Honoured to be workg alongside you'll https://t.co/amEv2Nxffd

— Sudhanshu Vats (@Sudhanshu_Vats) October 31, 2017

Congratulations on completing 25 years! Indeed #ExtraordinaryTogether.

— Star TV Network (@starindia) October 31, 2017