To celebrate its 25 years, ZEE make an extraordinary gesture to its competitors by releasing an ad that paid a tribute to its industry peers.
Punit Goenka, ZEE's MD & CEO even tagged his competitors on Twitter.
Sure enough, the competition responded graciously.
Congratulations on completing 25 years! Indeed #ExtraordinaryTogether.— Star TV Network (@starindia) October 31, 2017