Advertising
Campaign India Team
Jan 12, 2017

Pick of the Week: Havells

A different take on its 'wires that don't catch fire' premise makes the work standout

Pick of the Week: Havells
Havells' film that builds on its 'wires that don't catch fire' thought is our pick this week.
 
The film that showcases a streetfight between a dragon and tiger, has been conceptualised by Mullen Lintas' Bengaluru office.

Also read:
 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Premium
Agency of the Year 2018: Shortlists announced
Premium

1 Agency of the Year 2018: Shortlists announced

Premium
#MeToo: Utopeia's co-founder and head of strategy Mitali Srivastava Hough resigns
Premium

2 #MeToo: Utopeia's co-founder and head of strategy Mitali Srivastava Hough resigns

Premium
MMGB: HP crafts an emotional Diwali message
Premium

3 MMGB: HP crafts an emotional Diwali message

Premium
Why is Fox Sports turning to 'King Virat Kohli'
Premium

4 Why is Fox Sports turning to 'King Virat Kohli'

Premium
Opinion: The truth about advertising's long-hours culture
Premium

5 Opinion: The truth about advertising's long-hours culture

Premium
Weekend Fun: The Blue Film Festival
Premium

6 Weekend Fun: The Blue Film Festival

Premium
#MeToo: The Collective lays down action plan
Premium

7 #MeToo: The Collective lays down action plan

Premium
BookMyShow brings back the Sweet Child O' Mine moment
Premium

8 BookMyShow brings back the Sweet Child O' Mine moment

Premium
India's top 100 brands for 2018
Premium

9 India's top 100 brands for 2018

Premium
Wrap: Diwali ads
Premium

10 Wrap: Diwali ads

Related Articles

Premium
Pick of the Week: Axis MF
Premium
The Work
Jan 05, 2018
Campaign India Team

Pick of the Week: Axis MF

Premium
Pick of the Week: Volini
Premium
Advertising
May 25, 2017
Campaign India Team

Pick of the Week: Volini

Premium
Fabindia assigns creative mandate to Lowe Lintas
Premium
Advertising
May 03, 2018
Campaign India Team

Fabindia assigns creative mandate to Lowe Lintas

Premium
Xiaomi assigns creative mandate to Lowe Lintas
Premium
Advertising
Jan 05, 2018
Campaign India Team

Xiaomi assigns creative mandate to Lowe Lintas

Just Published

Premium
Bharat Suri joins Social Kinnect as VP - operations
Premium
Digital
1 hour ago
Campaign India Team

Bharat Suri joins Social Kinnect as VP - operations

His last full-time stint was with LinkedIn

Premium
Tribute: In God we trust
Premium
Advertising
5 hours ago
Harihar Narayanswamy

Tribute: In God we trust

A former ad executive and veteran journalist pays a glowing tribute to the one and only Alyque Padamsee

Premium
Blog: If you do not know PewDiePie, you are just too old
Premium
Opinion
6 hours ago
Sandeep Goyal

Blog: If you do not know PewDiePie, you are just ...

While T-Series is expected to dethrone the Swedish 'internet sensation' by the end of this month, the author explains 'the miracle called PewDiePie'

Premium
MMGB: John Lewis & Partners
Premium
The Work
6 hours ago
Campaign UK Team

MMGB: John Lewis & Partners "The boy and the piano"

Watch the film conceptualised by Adam & Eve/DDB