Campaign India Team
Jan 12, 2017

Pick of the Week: Havells

A different take on its 'wires that don't catch fire' premise makes the work standout

Pick of the Week: Havells
Havells' film that builds on its 'wires that don't catch fire' thought is our pick this week.
 
The film that showcases a streetfight between a dragon and tiger, has been conceptualised by Mullen Lintas' Bengaluru office.

Also read:
 

 

Source:
Campaign India

Related Articles

Just Published

11 hours ago

New eyewear ‘B by Lenskart’ brand launch - ...

IPO-bound Lenskart has launched a new brand christened ‘B by Lenskart Smartglasses’

11 hours ago

Why is Nazara Technologies rebranding itself and ...

Gaming company Nazara Technologies has launched a refreshed new brand identity.

16 hours ago

Safe is passé, risk-taking is in

A global paper from Havas Red shows how audiences are tuning out brand experiences that feel overly familiar or formulaic and what works instead.

18 hours ago

The future belongs to the curious

In an AI-driven industry, FCB's Dheeraj Sinha sees vulnerability in middle-layer jobs, but says the real dividing line is not between juniors and seniors, but between those who evolve and those who don’t.